DODI
PRODUCT LAUNCH
ROLE
Designed digital assets for Instagram, retail marketing, and assisted in event campaigns.
PROGRAM(S)
ADOBE ILLUSTRATOR
CLIENT
Originals Family Farms Collaborated with marketing and retail teams to reach a wide audience for each event and collaboration.
CONCEPT
Launched and revamped Oakland-Based Cannabis brand through Marshawn Lynch’s community, familiarity with cannabis, and NFL fan based legacy. Campaign for events, retail promotion, and collaborations.
WIFEY’S
PREMIUM PRE-ROLLS
ROLE
Research, Concept, Design, Illustration, Development
PROGRAM(S)
ADOBE ILLUSTRATOR
CLIENT
Originals Family Farms. Pitch, Brand Identity, Packaging and Marketing.
CONCEPT
Research and define a market gap in products and innovate by testing various new brand identities and designs to create appealing narratives for customers while following compliance in CA.
Stiiizy in-house DESIGN
ROLE (S)
Illustration, Design, Marketing, Package Design, and Brand Development
PROGRAM(S)
ADOBE ILLUSTRATOR AND PHOTOSHOP
CLIENT
STIIIZY. Marketing and Graphic Design.
CONCEPT
Effectively design graphics, emails, posters, banners, and WeedMap menus that consistently aligned with the voice of California’s Best Cannabis brand. Stiiizy maintains a clean, flavorful, and stylistic approach to dealing with products. With well over 30 retail locations, STIIIZY requires constant digital and printed assets. I am grateful to have been apart of many individual projects and also a handful of team efforts. long term projects include packaging, brand guides, product launches and campaigns.
CANNABIS ARCHIVES
CANNABIS ARCHIVES
Heres some Random stuff from my 5 years experience working in Cannabis. (I can’t show you all but you can ask for specifics)
Creative Direction
From concept to execution, these projects demonstrate my experience leading multidisciplinary creative teams, collaborating with photographers, videographers, editors, and marketing partners to produce cohesive campaigns across retail, digital, and social platforms
Client : BUSSIN’ X ORIGINALS FAMILY FARMS X CURE COMPANY
Videographer/Editor : POTENT
Led the creative direction and production for the Bussin' Halloween brand launch event, overseeing the planning and execution of photography and video coverage. Coordinated and managed a content team—including videographers and photographers—to capture branded content, celebrity interactions, product showcases, and event highlights. Directed the visual approach to ensure all deliverables aligned with the brand identity, resulting in a library of high-quality marketing assets for social media, digital campaigns, and future promotional materials. Through strategic creative leadership and on-site production management, the event successfully translated the energy of the launch into compelling visual storytelling that strengthened brand awareness and engagement.